Globe Telecom saw its mobile data traffic jump by 421% to 370 petabytes in the first three months of 2019 from 71 petabytes in the same quarter of 2016. This steady surge in mobile data traffic is mostly attributed to more customers streaming videos on their smartphones and tablets.
“With the explosion of data traffic consumption, building more cell towers and modernizing our network infrastructure will continue to play a fundamental role in delivering superior quality of experience to our customers. This is why we will continue ramping up our network rollout and utilizing next-generation technologies to enhance the way our customers experience mobile data,” said Globe President and CEO Ernest Cu.
The company’s mobile data traffic of 370 petabytes in the first quarter of the year is 21% higher than its competitor’s 304 petabytes in the same period. This latest figure is also 105% higher than the 180 petabytes Globe recorded in the first three months in 2018.